Recall test
Understanding how well your marketing messages resonate with healthcare professionals (HCPs) is crucial to optimizing your communication strategy.
Expertly Delivered
At Pharma Intelligence s.r.o., we offer specialized Recall Tests to measure the effectiveness of your promotional campaigns—providing actionable insights based on real-world feedback.
What is a Recall test?
A recall test evaluates how much information a target audience—typically doctors, pharmacists, or medical staff—remembers after being exposed to a promotional message (e.g., detailing visit, mailing, brochure, or digital ad).
This helps you understand:
- Message retention
- Brand or product awareness
- Clarity and impact of key claims
- Strength of visual and verbal communication
How we conduct a Recall Test?
Targeted Phone Interviews
We contact selected HCPs after campaign delivery to ask structured questions about their memory of the content.
Quantitative Scoring
We measure unaided and aided recall to assess how well your key messages were received and retained.
Insightful Reporting
You receive a clear analysis of performance, including recall rates, gaps in understanding, and suggested improvements.
When to Use a Recall Test?
- After a direct mail campaign
- Following a field force visit
- Post email or digital outreach
- During brand tracking studies