Sales and Marketing Application

The company’s aim is to fill in the gap which occurs in the market and to offer something that hasn’t been here yet, what has a market been missing – unique solutions for a pharmaceutical industry
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Optimized

Data processing

Optimalized data processing and clear data summary. SMA intends to show key efficiency indicators which are essential for next marketing actions. SMA brings together output from various clients’ systems and connects them into the one and summary offering report, which creates unified and complete review on sales data, company’s activities, sales network and local medicine representatives data as well.

Characteristics

  • Analytical tool which makes management and representatives work easier
  • A large range of analysis can be eventually used to examine sales data (IMS, purchases, plans, local medicine representatives actions as well as actions of area managers)
  • An indicator of market share, tendency
  • Dimension – time, region, product
  • Data types – unit number, plan, investments
  • Loose data consolidation
  • Simple, fast and instant Access to SMA
  • Operating in SMA by using internet browser

Indicators to be compared and evaluated

  • Market Share,
  • Activity (Area Manager,
  • Representatives),
  • Plan/Reality,
  • Product Sales,
  • Visits (planned visits, executed visits, targeted visits),
    Representatives investments

Example Analysis

Indicators to be compared and evaluated

  • Amount of Purchases vs. Plan (ASM, Representatives)
  • % Pursuance of plan (Region – Representatives) vs. % Pursuance of plan (National)
  • The market share
  • The market share – Tendency
  • Increase/Decrease of sales for a certain amount of time
  • Area Manager – Coaching Days
  • Area Manager – Activities
  • Number of Executed visits vs. Planned visits
  • The average amount of visits (Region Representatives) vs. the average amount of visits (National)
  • % Pursuance of target visits plan

Advantages

  • Modern Technologies application
  • Low investment requirements
  • Swift Access from any internet connected computer
  • No additional investment to technology required (internet connected PC only)
  • Centralized update of application

The complete local area report carried out for local medicine representatives will provide them with improved information and review about region they supply (e.g. purchases, activities, target coverage, investments, market share, etc.) and even accelerate and complete information flow accomplished by them.

Regular monitoring of target groups enables

  • improve return indicator of visits and eliminate non-productive visits
  • improve and rationalize of segmentation and marketing process
  • optimalize, maximalize results of business and marketing activity
  • visit frequency management for various lines

We provide periodical monitoring of target groups by telemarketing – Recall Test, as a optional element of SMA application.

Thanks to this added value the vendor’s team more addressable within their tasks. Company can achieve higher effectiveness within implementation business and marketing resources and optimalization of structure and sales team effort.

SMA application based on users authorization levels provides for data sharing capability. It also facilitates complex and global review off the information for sales representatives, area managers, but also for company management needs. Everyone within those levels is provided personal reports prepared under individual requirements.

FAQ

A detailed answer to provide information about your business, build trust with potential clients, and help convince the visitor that you are a good fit for them.
A detailed answer to provide information about your business, build trust with potential clients, and help convince the visitor that you are a good fit for them.
A detailed answer to provide information about your business, build trust with potential clients, and help convince the visitor that you are a good fit for them.
A detailed answer to provide information about your business, build trust with potential clients, and help convince the visitor that you are a good fit for them.
A detailed answer to provide information about your business, build trust with potential clients, and help convince the visitor that you are a good fit for them.
A detailed answer to provide information about your business, build trust with potential clients, and help convince the visitor that you are a good fit for them.
A detailed answer to provide information about your business, build trust with potential clients, and help convince the visitor that you are a good fit for them.
A detailed answer to provide information about your business, build trust with potential clients, and help convince the visitor that you are a good fit for them.